Search engines such as Yahoo! are horizontal portals as they aim to catch the attention of users worldwide, not limited to a special niche. For instance, small business persons using work-from-home options may very well be interested in an extensive vertical portal that provides ideas and/or product information on how to set up and maintain a home office. ![]() ![]() The vertical portals are also considered probable business-to-business (B2B) communities. A term that may also be used is interest community website because any vertical industry draws together people who share an interest in selling, buying, or exchanging information regarding that specific industry. ![]() Since most industries tend to specialize, they are likely to be vertical. ![]() A vertical industry targets a comparatively narrow range of services and products, whereas a horizontal industry aims at producing a wide variety of services or products.
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